Photographs to support a new marketing strategy and plan.
Following a marketing strategy review and new marketing plan (Paula Parker) this accountancy firm needed an image bank to populate their new website and support their social media campaign. The brief was for a range of headshots, PR photos, creative photography for social media messaging and team photography for the website.
The founder wanted to ensure that the team had equal weighting and visibility to him so that as they grew their clients would be familiar with who they deal with, rather than just the founder.
We chose a great location in London,
where there was interesting inside space as well as the ability to get great photos in the local area. Everyone was primed with what to wear and any props to bring that represented their branding.
No one likes having their photo taken.
It is my job to put people at ease for headshots and team photos, to ensure they know exactly what will happen. This avoids uncertainty and stress! I also directed them on where to stand or sit, how to pose and even what to think about to get the right expression.
