Corporate photography takes planning and sometimes multiple shoots.
Personal branding for the senior management team of this corporate was essential for use across in house communications and external communications. Simplify had incorporated a number of different businesses in a relatively short timeframe and their marketing team needed help with unifying the visual brand.
They initially asked me to create consistent branding photos for senior teams, which included headshots. By identifying a number of different locations I was able to get a variety of backgrounds consistent for everyone, so they could use them as a set or have variation when using the images in different marketing media.
In collaboration with their marketing team, we developed a photography brief for future shoots.
The second visit incorporated more management personel and also team photos. This way we were able to show teams at work, their personalities and who works with whom. Really important when much of the contact with clients is on line.
An interesting element of this business is that they work direct to consumer, but also with professional partners, so the photos had to communicate different things to different audiences.
Careful planning of combinations of personel was the key to a successful corporate photo shoot. It's a bit like a military operation, but once we have a plan we're able to make things happen. Everyone feels self conscious in front of the camera and my job is to ensure my subjects are as relaxed as they can be, so that the resultant photos are natural and look great, but most importantly that they are fit for purpose.
With multiple elements to the business it was essential to capture different services in action.
My third shoot for Simplify was to capture their training academy. It shows how they proactively train their staff, how support is given by senior trainers, and that the approach is interactive and fun.
This was part of an internal communication and an external recruitment marketing drive. They recognised that by having photography of teams being trained they could visually communicate the business brand and ethos.
