A fine art photography influence for lifestyle product photography. 

During the height of Lockdown I was approached by Beechmore Books to create product photography for a range of their notebooks for their new website. They had sought me out for my fine art photography and gave me an open brief. 

As a commercial photographer it’s not often you get to have creative freedom 

in the commissions you gain so this was really exciting. The only steer I got was that they were moving away from a corporate/American market towards the concept of a worldwide art collective community. They shared their draft website which was very artistically presented, with wonderful artwork and a beautiful selection of bespoke books as well as the coloured ones I would be photographing. 
I received the books through the post and set about dreaming up a concept for the collection. There were five colours and a selection of soft and hard backs. My aim was to photograph each book differently but with a common theme, and to present the books in such a way that someone browsing and seeing the images would relate to them from a lifestyle point of view. 

The photographic theme I came up with was flowers 

and I spent ages creating little sets for each book, and also showing off the beautiful presentation of packaging that they arrived with. I used props from my house and built the sets in the house and garden, as well as venturing out to adjacent fields for inspiration. 
The series of product photographs that I presented were definitely lifestyle product photos but they had a strong artistic leaning to them. The client was delighted with the results and they launched their new look and feel website with my photos on them. I also contributed to their blog and ‘studio’ section of the websites which kick started the art/community vibe they were looking for. 
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