People buy from people.
Our photo branding shoot will include corporate head shots as a matter of course but they go much further than that. We may use a variety of locations to give different backdrops and context of different elements of your business. For example, we may have ‘desk based’ type photos as well as ‘out and about’ photos and I am always keen to include some form of personal touch which helps potential clients relate to you more readily. For example, a snippet of what you do in your spare time…whether that’s gardening, sky diving or knitting!
Photos from a personal branding shoot
can be used on your webstie and social media to tell your story and enhance connections. My clients often also use them on their websites, primarily on the ‘about me’ page which is one that can get lots of attention from potential clients checking out your site, as they want to know who they will be dealing with. They want to see if they would feel comfortable working with you.
The preparation for a brand photo shoot is a collaboration between us.
Whether you make widgets or provide services, we talk about your target market, your USP and how you will use the images. In the pre shoot consultation I glean this information which helps me generate ideas and start visualising how I will create the images to underpin the brand.
I bring an element of my fine art photography and the creative process involved in that to my branding shoots. In that way I can produce photos that make you stand out.
Lovely things said about me
"Jo is an intuitive highly professional branding photographer...her unique skill is to really understand her client's brand. She is a delight to work with."
PAULA PARKER, PP8 MARKETING
"Jo Scott is amazing. The results were incredible. I can use every single shot she sent me and I'm happy with them all."
MARCIE SHAOUL, ROLLING STONE COACHING
I will talk to you in advance of our photo shoot to get a good feel for your vision, your products or services and who your target market is. Your USP is also something I want to understand. In this way I can really visualise what I am trying to achieve, photographically, and I can be my most creative on our photography shoot. It doesn’t matter whether you are selling widgets, an accountant or a massage therapist…..I will create a set of professional photos that speak of your business.
For ill health, I am very happy to re-arrange, as we all get sick from time to time. You will have paid the fee in advance and there is no penalty for sickness! However, should you wish to cancel outright there are penalties, depending on the timescale, and this is all set out before you commit to the commission.
A brand goes further than logos and colours - it establishes who you are, what you do and ultimately tells your story. It is essential to communicate your WHO - WHAT - WHY, through stand out visuals. Inspiring photographs tell your audience what your brand values are, reveals your personality and connects with them. People buy from people and it is the know, like and trust factor that a personal branding photo shoot underpins.
Personal branding photography helps potential customers understand what you and your business are about simply by looking at the images on your website or social media platforms. I work with you to understand what drives you and gets you out of bed in the morning. Location and clothes are important to get right and we collaborate to create not just headshots, but a range of at work images and inspiring photos that tell your story. Find out more about how to prepare for a personal branding shoot.
Artist ~ Photographer ~ Storyteller
To find out more about how I work and what to expect, download my Business Photography guide.